It's time for your Glow Up

Follow Your Bliss & Honor Your Capacity

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Web & Brand Design Process

I do things a little differently… my goal is for you to feel uplifted, inspired, and proud of the way you show up and serve others. My process is very intentional and intuitive. I don’t follow any rules and I’m going to encourage you to do the same. I designed my business in a way that works for who I am and honors my capacity. We will take the same approach with yours.

We meet once every two weeks over zoom. During our time together we might need to lean more into the guiding process. Alternatively, we might lean into having more bells and whistles on your site. Either way, I’ll meet you where you’re at and cater the process to your needs.

The Flow…

The Brand Vision

We start our time together with a long chat. We’ll connect about your business, where you want to take it, the clients you dream of working with, the kind of services you feel excited about offering… all the good stuff!

The Brand Vibe

Get excited… this is the call where we nail down your brand’s vibe! We’ll make a mood board with inspirational images that make you swoon, and pick out all your colors and fonts to create your signature vibe.

The Brand Reveal

By this time I know what's up, sit back and let me do my thing. I’ll present an initial layout of your new website all branded up. We can tweak and make revisions together. Seeing your vision come to life is a magical experience!

If you’re comfortable with sharing, I’ll ask for your Human Design so I can better understand how you operate and what systems might best support you. No presh (and no worries if you don’t even know what that is.)

Cari Kelly - Cari Me Away Travels

“Serena was incredible to work with and brought her creativity to my new website. She listened to my story, asked the right questions, and was able to highlight my business perfectly! I highly recommend Serena and will certainly refer her to others looking for a fresh website presence. Thank you!”

Service Tiers

Just like brands and humans aren’t one size fits all, neither are my services. These tiers are a way for you to explore some options, I’m always happy to create a custom package to suit your specific needs.

When you’re just starting to grow and you need a basic setup, this tier is a great way to help your potential clients find and connect with you as they learn about your offerings. Often includes a landing page, simple brand and logo design, and copyediting support.
Investment: $1,555.

When you’re ready to reach a larger audience and expand your offerings, this tier is for you. May include a full Brand Board with logo, 3 website pages, offering and package creation, payment and scheduling capabilities, a branded links page for IG, copyediting support, basic SEO.
Investment: $3,333

When you are ready to expand services and grow your business to the next level. This tier may include a 5 page website with an expanded Brand Board including logo variations for different needs. You may choose yo work on a lead magnet and email lists, develop a members area to sell courses, or more advanced integrations.
investment: $6,333