Branding is the soul that breathes life into your website
Your brand and website are meant to live in harmony - hand in hand into the sunset. That’s because when things look and feel consistent, a stand-out presence - one that you’re passionate about - cannot be ignored or forgotten.
A smooth and seamless experience will have your customers hyping you up and coming back for more. But that’s not all. I want you to grow your business in a way that lights you up and honors your capacity. Every decision we make will hold your dreamiest vision of your business and life as our guiding light.
Break free from the ordinary and rise to spectacular new heights!
Learn More:
Brand Strategy • Brand Design • Website Design
Brand Vision Call: $333
The key to shifting your business from “meh” to “yes!!!” is by taking a step back and looking at things from a different angle. Let’s grab our drinks and sit down for a conversation about your high-reaching goals. We’ll talk about how you can build a brand that you not only love but can grow with.
In this call we’ll:
Clarify your trajectory for the growth you want to see in your business
Identify where your branding is misaligned
Clarify how to refine offerings into irresistible services your customers can't wait to buy
Brainstorm ways to create and discover brand opportunities that will help your business evolve
Discuss a strategic plan to course correct and get you moving in the right direction
If you’re ready to do something different in your business but aren’t sure how to pivot, this is for you
*The cost of this call is offset by any package you purchase moving forward
Thérèse Flores - Bright Horizons
“My business tripled in the first 4 months after Serena guided me to thrive and to be true to myself and the clients I serve! Branding, website, and a Radiant Guide to realizing what my dreams could look like. Best money I ever spent.”
Brand Design: $3,333
When you find yourself out of the loop, the competition getting fiercer or your marketing wobbling, a makeover is exactly what you need. It’s easy to feel like your business is stuck when things aren’t moving forward the way you hoped.
Understanding exactly who you want to work with is the secret to winning them over visually. We’ll develop a vibrant and professional brand that puts your business top of mind, attracts your best-fit customers and makes you squeal with delight.
This package includes:
A comprehensive questionnaire followed by a 90-minute brand vibe call with me. We'll dive into your business, explore your goals, and put together a clear plan to get you on the right track to take your next steps with confidence.
90-minute Zoom session to collaboratively design a custom brand kit—complete with a unique logo, eye-pleasing typography, vibrant color palette, inspiring mood board, and flexible logo variations— for a standout brand that vibes with your audience
60-90 minute call to review and fine-tune your designs so they hit the mark and truly sparkle
All your brand assets in Canva, so you can easily access, tweak, and use your designs whenever you need to
*The cost of the Brand Vision Call will be discounted from the package
Jenny Mulak - Cosmic Mother
“Working with Serena was a dream! An absolute dream! The end to end process was full of ease and so fun! It was an extremely collaborative process through and through. She brings an amazing intuitive sense to the work, which was such a delight. I can't wait for my next project so we can keep working together!!”
Website Design: $6,333
It’s time to ditch that yawn-inducing, cookie-cutter website and stand out with something that I promise you, will turn heads. This custom website package is perfect for you if you’re looking to showcase your expertise, form a deeper connection with your audience, and catapult your sales - all with a fresh approach .
We’ll design an awe-inspiring, fully-optimized site that reflects your personal vibe and makes it easy for you to navigate and update. Say bye-bye to bad design and crappy positioning—let’s build you a website that not only looks fantastic but also cranks up your impact and reels in those dreamy clients.
Website Suite includes:
A comprehensive questionnaire followed by a 90-minute Brand Vision Call*
Seamless domain connection and a fully set up Squarespace website for smooth functionality from day one
A custom-designed website with up to 5 beautifully styled, mobile-responsive pages (e.g., Home, About, Services) and the flexibility to expand as you grow
Stay in touch with your audience effortlessly—our social media integration lets you link up your profiles so visitors can easily follow and share your goodness
Basic on-site SEO to help search engines, site ranking and customer attraction
Simple Instagram links page, perfect for your link in bio and keeping all your important links in one place
Content optimization that will help with readability and engagement, making sure your message is clear and engaging
Optional Add-Ons:
1 or 2-hour photo shoot gives you spectacular pro pics that create a high-quality feel to your brand with images that pop
*The cost of the Brand Vision Call will be discounted from the package
Cari Kelley - Cari Me Away Travels
“Serena was incredible to work with and brought her creativity to my new website. She listened to my story, asked the right questions, and was able to highlight my business perfectly! I highly recommend Serena and will certainly refer her to others looking for a fresh website presence. Thank you!”
Glow Up Package: $10,000
Sometimes you gotta tear it all down to make way for something new. If you’re itching to reinvent your business, Glow Up is for you! It combines all the above services plus professional copywriting and SEO services and wraps them all up in a pretty little bow. Maximize your impact and visibility with all the bells and whistles by building a brand that checks all you boxes.
*The cost of the Brand Vision Call will be discounted from the package
Kathleen Caproni - Sun Creek Center