The Sky’s The Limit

Soar Beyond the Ordinary with Intuitive Web Design & Brand Strategies that Sparkle as Much as You Do

Let’s get to know each other!

Hey there!  I’m Serena,

… intuitive brand strategist and website architect whose biggest mission is to help you fall head over heels with your digital presence.

I’ve spent well over a decade perfecting my craft with respected publishers, photography studios, production companies and creative agencies. Do you want to know the most important thing I learned? 

That standing inside a box is booorrrrinnng …

… and one-size-fits-all design & strategy never works because no two entrepreneurs are ever the same.

As a Projector in Human Design, I’m naturally skilled at understanding your business inside and out to generate winning brand strategies and create to-die-for websites that capture your essence and showcase your expertise.

I don’t want you to settle for ho-hum when you deserve extraordinary!

Real talk.

Straight up - when you first started your business you probably jumped into making a website with both feet in and your eyes closed.

I’m guessing you:

  • Put more thought into how pretty your logo was than the services you offered

  • Picked random colours that you liked but didn't resonate with your brand or audience

  • Turned cross-eyed trying to DYI it and were still disappointed with the results

  • Hadn’t even heard of brand strategy, let alone developed one

  • Got your cousin, neighbor or (fill in the blank) to slap something together for you

  • Desperately tried to do what everyone else was doing instead of just being yourself

I totally get it. We’ve all been there. But I have the feeling you’ve evolved and want to generate the kind of visibility that makes your audience sit up and take notice.

You’re ready for something bigger, bolder & more luxurious.  

You want to be the brand that everyone is talking about, pointing to and drooling over, saying “I want what she has”.

I believe a website isn’t  just a website.  It’s a flow.  A vision.  A dream.

I do things a little differently because my goal for you isn’t just to churn out a digital home for your business but for you to feel uplifted, inspired, and proud of the way you show up and serve others.

Which is why I’m not into throwing around a bunch of tech talk and watching your eyes glaze over.  

I’ll make the process simple and fun - like hanging outside the changing room, giving you my savvy suggestions for that perfect outfit.

You can think of me as your personal website and branding stylist.  

Step into your greatness and build a one-of-a-kind brand and website that’s uniquely yours

Here’s some ways to work with me:

Brand Vibes Call

The key to shifting your business from “meh” to “yes!!!” is by taking a step back and looking at things  from a different angle.  Let’s grab our drinks and sit down for a conversation about your high-reaching goals. We’ll talk about how you can build  a brand that you not only love but can grow with.

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Brand Kit

When you’re feeling behind the times, the competition is getting fierce, or your marketing seems to be flailing, a brand makeover is exactly what you need. It’s easy to feel like your business is at a standstill when you’re uninspired by and disconnected from your branding. Understanding exactly who you want to work with is the secret to winning them over visually.  We’ll develop an energetic, feel-good, professional brand that puts your business top of mind, attracts your best-fit customers and makes you squeal with delight.

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Website Suite

It’s time to ditch that yawn-inducing, cookie-cutter website and stand out with something that I promise you, will turn heads.  This custom website package is perfect for you if you’re looking to showcase your expertise, form a deeper connection with your audience, and catapult your sales - all with a fresh approach . We’ll design a dynamic, polished site that reflects your personal vibe and makes it easy for you to navigate and update. Say bye-bye to bad design and crappy positioning—let’s build you a website that not only looks fantastic but also amplifies your impact and reels in those dreamy clients.

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Jenny Mulak - Cosmic Mother

“Working with Serena was a dream! An absolute dream! The end to end process was full of ease and so fun! It was an extremely collaborative process through and through. She brings an amazing intuitive sense to the work, which was such a delight. I can't wait for my next project so we can keep working together!!”

Thérèse Flores - Bright Horizons

“My business tripled in the first 4 months after Serena coached me to thrive and be true to myself and the clients I serve! Branding, website, and a Radiant Guide to realizing what my dreams could look like. Best money I ever spent.”

Here’s what happens when you click on the pretty button below:

You’ll be directed to a short intake form that you’ll fill out before booking a 15-minute call with me.  We’ll talk about your project and explore if we’re a good match before any of the good stuff happens.

Everything flows from there!

Let’s get to know each other!

Let’s stay connected…

Join me on instagram and become one of the family!

You’re original.  You’re an expert.  You’re  - -  not getting noticed.

Grab my Radiant Guide To Elevating Your Brand and build a recognizable, trustworthy, personality-driven brand that commands attention

Now’s the perfect moment to make your mark